What is Digital Signage?
When it comes to ways to stay relevant, interesting, and to keep your potential client or customer’s attention, there’s always something new and innovative, but something specific has stood the test of time since its introduction: digital signage.
Digital Signage is an encompassing term that addresses utilizing digital displays or screens, and media to provide information, education, and entertainment to the chosen audience. This can be utilized on a number of different techniques and locations, from digital billboards, directories, menu boards, and even room cards to designate who has reserved a meeting room at a specific block of time.
As mentioned before, digital signage is highly flexible, and can be used in a number of environments, techniques, and content usage. Digital signage is proven to be effective for an organization in a number of ways, but let’s look at the numbers. On average, brands see an over 80% increase in information retention from customers and employees, and a 47% increase in brand awareness and recognition from existing and potential customers. Why does digital signage create these benefits? This is because our brains process visual information- that is, with dynamic text, colors, photos, or videos- at 600 times that of text-only information. What does this mean? This means that customers- and employees- can learn, absorb, and recognize more information with digital signage, than ever possible with billboards, paper, or other types of signs.
What is digital signage?
How does digital signage benefit an organization?
December 19, 2022
Digital signage can be applied almost anywhere! Outdoors, to welcome guests to your location, above the order counter for your menu, in the break room for employee-centered information, in the hallway with medical office number locations for patients, and everywhere in between! Digital signage is highly flexible, innovative, and customizable for a number of needs and variety of content possibilities. With widgets, integrations, embeds, and flexible design options, there is something for everyone and every audience in the digital content world. Digital signage can even be interactive, providing maps, directories, and information in nearly any location.
Where can digital signage be used?
In using digital signage, updates can occur at a moment’s notice. If you need to provide a meeting room change to your employees, remove out of stock menu items, or let your customers know that you have ran out of the limited edition item they are in line to purchase? Digital signage can be updated immediately, whereas traditional signage would need to be reprinted, repainted, or simply taken down, not providing any information at all.
Additionally, digital signage can offer different accessibility advantages for customers and employees, such as text for those who are deaf or hard of hearing, sound for those with vision impairment, and limited face-to-face interaction for those with autism or anxiety. There is nothing more frustrating about waiting in long lines, long waits in full waiting rooms, or having a boring breakroom with nothing to pass the break time. When using digital signage, brands and businesses see an increase of customer and employee happiness, because there is a possibility for interest, entertainment, and information, thus taking their focus off of their wait time or less-than-interesting breakroom. Digital signage can offer news and weather updates, important information about the location or business, and even streaming feeds from fun third party resources for entertainment.
Why use digital signage?
Digital signage is highly flexible, customizable, and at the top of our world’s innovation, with new and exciting possibilities being executed each and every day on digital signage around the world. Digital signage creates interest, builds retention, and drives sales and awareness of your organization. Digital signage displays come in a variety of options, so anything is possible. What will you create?