The Dos and Don'ts of Digital Signage Content
Digital signage is a powerful tool in the world of communication. It provides a platform to display content to a large audience in a visually appealing manner, thus allowing your audience to receive more information faster than ever before. However, not all digital signage content is created equal. In this blog post, we will discuss the dos and don'ts of digital signage content to help you make the most out of your communication efforts.
- Keep it simple: The most effective digital signage content is simple and easy to understand. Use large, simple fonts that are easy to read from a distance and avoid cluttering the screen with too much information.
- Use high quality images, graphics, and videos: The quality of your images, graphics, and videos can make or break your digital signage content. Use high resolution images, graphics, and videos that are relevant to your message and audience.
- Keep it updated: Digital signage content should be updated regularly to keep your audience engaged. Consider updating your content daily or weekly to keep your audience interested and coming back for more, or utilizing Breeze’s scheduling features to create dynamic, hands-free content.
- Don't use too much text: Digital signage screens are not meant to be read like a book. Avoid using too much text in your content, as it can be difficult to read quickly and may turn off your audience.
- Don't use low-quality images and videos: As we mentioned earlier, the quality of your images and videos is crucial to the success of your digital signage content. Avoid using low-quality images and videos that are pixelated or blurry.
- Don't forget about your audience: Your digital signage content should be tailored to your audience. Consider their interests, demographics, and reason for visiting when creating your content to ensure that it resonates with them.
Dos of Digital Signage Content
Don'ts of Digital Signage Content
April 10, 2023
An example of what to do for your digital signage content. Notice how it's visually appealing, the text is large and easy to read, and there's additional information on the screen?
An example of what not to do for your digital signage content. Notice how the text is hard to read, the image is blurry, and it's overall hard to look at?