Case Study: Hutch’s Convenience Stores Enhances Customer Experience with Breeze Digital Signage Software
Hutch’s Convenience Stores, a convenience store and deli company located primarily in Oklahoma, is known for its quick service and quality food. In an effort to enhance their customer experience, Hutch’s Deli turned to Keywest Technology’s Breeze Digital Signage Software and digital signage solutions. This decision has revolutionized the way they manage their menus and promotions.
The Challenge
Hutch’s faced the following challenges:
Frequent Menu Updates: They needed a system that could handle regular updates to menu items, including daily specials and seasonal offerings.
Customer Engagement: Keeping customers engaged and informed while they waited in line was crucial.
Operational Efficiency: Managing digital menus across multiple locations required a centralized and efficient solution.
Why Breeze Digital Signage Software?
Hutch’s chose Breeze for several reasons, including:
Ease of Use: Breeze’s interface allows staff to update menu items and promotions quickly and efficiently, without needing extensive training.
Reliable Support: Keywest Technology is known for its excellent customer service and technical support, which was a key factor for Hutch’s.
Scalability: As Hutch’s continues to expand, Breeze can easily accommodate new locations and additional menu items.
Implementation and Usage
Hutch’s implemented Breeze Digital Signage Software across all its locations, leveraging the system in several key ways:
Dynamic Menu Displays: Breeze enables Hutch’s to update menu items in real-time, ensuring that customers always see the most current offerings. This is particularly useful for daily specials and limited-time promotions, and they have menus both inside and outside in their drive thrus.
Engaging Promotional Content: The software allows Hutch’s to display engaging promotional content, such as special deals, loyalty program advertisements, and brand promotions. This helps to keep customers entertained and informed while they wait in line at the counter.
Centralized Management: With Breeze, Hutch’s can manage all digital menus from the cloud-based server. This ensures brand consistency across all stores and simplifies the process of making widespread updates.
What Hutch’s Deli Loves About Breeze
User-Friendly Interface: The Hutch’s team appreciate how easy it is to learn and use the software, allowing for quick updates with minimal disruption.
Enhanced Customer Experience: The dynamic and visually appealing digital menus capture customers’ attention and keep them engaged.
Operational Efficiency: Centralized management saves time and reduces errors, ensuring that all locations are up-to-date with the latest menu items and promotions.
Reliable Support: The dedicated support team at Keywest Technology provides prompt and effective assistance, ensuring smooth operation at all times.
Conclusion
Breeze Digital Signage Software from Keywest Technology has significantly improved Hutch’s operational efficiency and customer experience. The user-friendly, customizable, and scalable solution has enabled Hutch’s Deli to efficiently manage their digital menus and promotions across multiple locations. This successful partnership highlights the transformative power of digital signage in the quick-service industry.
