Digital Signage Software vs. Content Management Systems: What’s the Difference?
To effectively manage and display content on digital sign displays, two crucial components come into play: digital signage software and content management systems (CMS). In this blog post, we will explore the differences between these two essential elements of the digital signage ecosystem, and how to make the best decision based on your digital signage and visual communication needs.
Digital Signage Software: The Backbone of Dynamic Displays
Digital signage software serves as the backbone of any digital signage network. It is the engine that drives the content displayed on screens. Here are some key features and functions of digital signage software that we recommend diving deep into when determining which option is best for you.
Content Scheduling
Digital signage software allows users to schedule content to be displayed on screens at specific times and dates. This feature is invaluable for businesses looking to display different messages or promotions throughout the day or week.
Remote Management
One of the biggest advantages of digital signage software is the ability to manage content remotely. This means that you can update and control your digital signs from anywhere with an internet connection, providing flexibility and convenience.
Content Playback
Digital signage software is responsible for playing back multimedia content, such as images, videos, and animations, on the screens. It ensures that the content is displayed correctly and smoothly.
Templates and Design Tools
Many digital signage software solutions offer built-in templates and design tools to help users create eye-catching content without the need for advanced graphic design skills.
Real-time Updates
Some advanced digital signage software, like Breeze Digital Signage, can provide real-time updates and data integration, allowing you to display dynamic content like live news feeds, social media streams, and weather information.
Content Management Systems (CMS): Organizing & Distributing Content
Content management systems (CMS) are platforms designed to create, organize, and manage content. While CMS can be used for various purposes, including website management, when applied to digital signage, they serve a specific function:
Content Creation
CMS platforms enable users to create and organize digital signage content. They provide tools for uploading images, videos, text, and other multimedia elements.
Content Storage
CMS systems act as a central repository for all digital signage content. This makes it easy to access and update assets when needed.
User Permissions
Many CMS solutions, like Breeze, offer user access controls, allowing organizations to assign different levels of access to team members responsible for managing the content. This ensures content security and quality control.
Content Distribution
A significant distinction between digital signage software and CMS is that the latter is primarily focused on content creation and organization. Once content is created in a CMS, it is typically exported and then uploaded into the digital signage software for scheduling and display.
Choosing the Right Solution
When deciding between digital signage software and a CMS, it’s essential to understand your specific needs and objectives. Here are some additional factors to consider when choosing the right choice for your organization.
Scalability
If you’re managing a large network of digital signs with diverse content and scheduling requirements, a robust digital signage software solution is crucial.
Content Creation
If you need advanced content creation and design capabilities, a CMS can be beneficial, especially when combined with digital signage software for distribution.
Remote Management
If you require the ability to update content on the go and from various locations, digital signage software with remote management features is essential.
Integrations
Consider whether you need real-time data integration or specialized features like interactive touchscreens, as some digital signage software may offer these capabilities.
In conclusion, digital signage software and content management systems are complementary components of an effective digital signage strategy. While digital signage software focuses on display and scheduling, a CMS is valuable for content creation and organization. The choice between the two depends on your unique requirements and goals, but often, a combination of both can provide the most comprehensive solution for dynamic and engaging digital signage displays. Breeze Digital Signage Software is an all-in-one solution that is a perfect combination of powerful digital signage functionality and innovative content management software.
